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It's a term heard with increasing regularity in publishing, sports, and media and entertainment more broadly. But what actually is a Headless CMS?
A Headless CMS, like Glide CMS, is a content management system which decouples the presentation layer - your site or app - from the CMS back-end. This means that while the back-end handles content management, the presentation layer (where content is displayed) is managed separately. This separation allows for greater flexibility and scalability, enabling content to be deployed across any digital channel. Unlike traditional CMS, where content is intertwined with code, a Headless CMS makes it easier for editors and marketers to manage content, while developers can focus on building and automating digital experiences and products at scale.
To understand the advantages of a Headless CMS, it's essential to revisit the traditional CMS model.
Traditional CMS like WordPress, Drupal, and Sitecore were essentially designed to store and present content, images, and videos on websites. They operated by combining content with code (HTML, CSS), which while solving specific problems in specific places made it difficult to reuse content across different channels. The fundamental difference is in building web pages versus being a modular content store with easy repurposing in mind.
As digital channels evolved, the need for more flexible content solutions became very apparent. Traditional CMSs, structured around webpage-oriented frameworks, struggled to adapt to new digital platforms such as mobile apps, digital displays, and conversational interfaces, which all rocketed the requirement for significant modification and maintenance of the CMS, or required separate CMS entirely.
It were these limitations which paved the way for the development of Headless CMS solutions, which offered a more versatile approach to content management.
Here’s a quick comparison of Headless CMS and traditional CMS:
| Feature | Traditional CMS | Headless CMS |
|---|---|---|
| Hosting & Delivery | In-house | In the cloud |
| Development mindset | Project-focused | Product-focused |
| Content model | Single page | Building block for many products |
| Supported devices | Limited | Limitless |
| Reach | One-to-one | One-to-many |
| Workflow | Waterfall | Agile |
| Updates | Scheduled | Continuous |
| Back-end system | Monolithic | Microservice-based |
| Investment | Large up-front cost | Quick proof of concept |
| Technical debt | Inherent | Managed |
In a Headless CMS, content is delivered to channels via APIs, allowing the necessary variations in display across differing sites, apps, and devices from a single piece of content. This API-driven approach maximises content reusability and flexibility, accommodating omnichannel customer experiences both today and in the future. Unlike traditional monolithic CMSs, which tie the frontend to the backend, a Headless CMS provides unparalleled freedom in how content can be displayed and managed.
The term "decoupled CMS" is often mentioned alongside Headless CMS. While both separate the backend from the frontend, a decoupled CMS includes an optional presentation layer, whereas a Headless CMS does not. This distinction allows developers to choose their preferred tools for displaying content, such as React, Vue.js, or static site generators like Glide's partner Vercel.
Adopting a Headless CMS solution involves a few best practices to ensure success:
Structured Content: Unlike unstructured content, which blends code and content, structured content is organized into reusable building blocks classified with metadata. This organization makes content easy to repurpose across different platforms and channels.
Content Model: Establish a content model to define and organize content types used by your organization. This model facilitates the creation of tailored content that can be easily adapted to various digital experiences.
Collaborative Workflows: Separate the frontend and backend, allowing content editors and developers to work in parallel. This separation enhances efficiency, enabling faster content updates and strategic development.
Implementing a Headless CMS offers numerous advantages:
Unified Content Hub: A Headless CMS centralizes content management, making it reusable and eliminating manual processes like copy-pasting. This centralization allows for the "Create Once, Publish Everywhere" (COPE) principle, enhancing content consistency and efficiency.
Collaborative Workflows: By decoupling the frontend from the backend, a Headless CMS enables parallel workflows, allowing content editors to update content independently of developers. This separation improves time-to-market and optimizes resource utilization.
Scalability and Reusability: A Headless CMS enhances content scalability and reusability across various channels and devices. It supports personalization and localization, ensuring that the right content reaches the right audience at the right time.
For news CMS and publishing platforms, a Headless CMS offers specific benefits:
Real-Time Content Updates: News platforms require real-time content updates, which are facilitated by the continuous deployment capabilities of a Headless CMS.
Multichannel Publishing: A Headless CMS supports easy publishing content across various channels, from websites to mobile apps and beyond, ensuring a consistent user experience.
Enhanced SEO: A Headless CMS improves SEO by enabling better control over how content is displayed and indexed by search engines. This optimization enhances the platform's visibility and reach.
Glide CMS is a pioneer in the Headless CMS landscape, offering an API-first, composable content platform. It integrates seamlessly with various data sources and technologies, providing robust orchestration and an extensive set of integrations.
The Glide Publishing Platform employs MACH architecture (Microservices, APIs, Cloud, Headless), meaning it easily integrates with different data sources and new functionalities as digital experiences and technology evolve. With built-in orchestration, and industry leading integrations, Glide frees teams across the business to work together to connect, create, and publish content more efficiently, faster, and with more control.
Additionally, the Glide GraphQL API and RESTful APIs allow developers to programmatically manage and orchestrate content within the platform itself. This includes easy creation of new project spaces, assigning user roles, managing webhooks, content import/export, and content modeling, which is scriptable from any source. In fact, Glide Connect, our RESTful+ API offers a set of capabilities uniquely suited for the best practice publishing needs, further simplifying the interaction with our Connect API, and providing the best of both worlds.
Given that Glide is an API-first platform, it is completely extensible to fit your unique needs. Ability to build on top of the Glide platform powers this extensibility, letting you create apps that execute against multiple platforms and systems against your business needs.
Essentially, the Glide Publishing Platform brings the building blocks of content together to create once and reuse everywhere in any digital experience. Being API-first enables teams to build for customers and their internal teams - whether it’s to make a process easier, adapt to a changing need, or deliver a better customer experience.
Content is more than words on a webpage – it’s every part of every digital experience and removing silos and bottlenecks is essential to make content the strategic business asset it should be. Having every piece of content you’ve ever created immediately at your disposal means you have what you need to compose for any use case, helping you scale quickly and deliver faster.
How does Glide Publishing Platform work for you?
No matter where you are on your CMS journey, we're here to help. Want more info or to see Glide Publishing Platform in action? We got you.
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