Glide Publishing Platform + Shopline: Simplifying content-driven commerce

Together with Shopline, we are redefining how brands use storytelling to create compelling content + commerce experiences.

Published: 18:22, 28 March 2025

Ecommerce today isn’t about simply buying products online. It’s about capturing your buyer’s attention and using storytelling to create a need to buy. 

Storytelling isn’t listing products on a webpage or social media post with a product carousel. It’s crafting a compelling content narrative around a brand and its products, woven of words and images and videos, that resonates with buyers on an emotional level. 

Together with Shopline, we’re redefining how brands are able to do just that by combining the strengths of Glide Publishing Platform’s content management system, Glide CMS, with Shopline’s unified ecommerce platform to create next-level content-driven commerce experiences managed from a single source.

Built for multichannel storytelling, Glide CMS’s editorial workflows and tagging capabilities sit at the heart of creating compelling content experiences distributed seamlessly across digital and print channels. Designed to streamline product management and enhance operational efficiency, Shopline’s ecommerce platform simplifies the process of selling products online, enabling its customers to focus on growth and customer engagement.  

How the integration works

Using Glide’s external data functionality, connecting a Shopline user’s instance to their Glide CMS instance is simply a matter of configuring a custom widget with their Shopline API credentials — completed in a matter of minutes with no middleware or development work needed. 

With the integration in place, Glide users are able to access their Shopline product and customer data information directly within the Glide user interface to insert product components on page templates, embedded within editorial articles, and feature products within content components delivered across channels, each populated with relevant products and product collections.

Shopline system widget in the Glide CMS

The benefits of combining Glide CMS and Shopline

With each platform delivering powerful results for its users in their own right, Glide’s partnership with Shopline combines the strengths of a leading headless content management system with a leading ecommerce platform. The results for marketers and content creators is wide-ranging and include: 

Reduced content timelines

Integrating Shopline into Glide CMS shortens product-focused content creation timelines by eliminating the need to work between two systems and manually carry over product information from your ecommerce layer into your CMS. Glide users can browse their Shopline products within the Glide UI in real time to update existing content or create components for single usage, multi-use, and in templates. A low-code content creator experience developed for ease of use means no longer waiting on developers.

Elevated commerce experiences 

Compose product-based experiences delivered across your ecommerce store and off-property channels. Think dynamic landing pages and interactive product descriptions, rich media based social posts and personalised emails, all linked together with consistent messaging and branding for cohesive cross-channel storytelling that differentiates you from the competition and progresses the customer along the path to purchase. 

Import your Shopline customer profiles to create audience segments that are used at the content level within Glide CMS. Tagging at the content block level facilitates segmented content experiences, including content localisation, that feature products tailored to the customer's unique likes and needs with different descriptions, offers, and relevant visual assets that lean into that person’s motivations.   

Flexibility and scalability

Glide CMS is built to accommodate the vast range of digital content use cases, workflows, and customisation needs while adapting to your changing business. Integrate proprietary and third-party tools utilised within your business operations. Create custom content types to deliver unique audience-first digital experiences. Glide’s cloud-based architecture and continuous updates ensure you have the features, integrations, and support your growth goals with fast and performant content experiences.   

Shopline’s integration into the Glide CMS is just the beginning of our collective commitment to enabling brands to power their growth with content-driven product experiences. 

Ready to see how pairing Shopline with Glide CMS can help you capture your customer’s attention? Request your demo today.