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Live Reporting has emerged as both an essential storytelling tool as well as a key engagement feature for publishers. Here we highlight the benefits of having live reporting native to your CMS versus being forced to use third-party tools.
While algorithm changes and social traffic fluctuations play regular havoc with publishers, one type of content has emerged as a near-guaranteed source of improved audience engagement for media and entertainment organisations: the live blog.
More than just about any other written content, live blogs reinforce to your audience that you have your finger on the pulse of events that matter to them — so it’s no surprise they regularly generate more page views, longer sessions, and improved SERP rankings.
The question is not should you add live reporting to your editorial toolbox, but how quickly can you do it? Back in the day when no large enterprise CMS could tackle the needs of live reporting without hobbling itself in other areas, the only solution was to use a separate third-party live blog system.
While this could be a quick if pricy fix, it can lead to issues elsewhere — such as, you now have two systems to pay for, two to maintain, two to support, you have your content in separate stores, the cool things you built for your site now need to be connected to a second CMS (if that’s even possible), and … well, you get the picture.
Luckily, we’ve got you covered! Glide CMS has a full live reporting CMS included as standard within its wide range of tools for publishers and content projects.
So what advantages does that bring? Here we highlight the benefits of having live reporting native to your CMS versus being forced to use third-party tools.
A giant benefit of having live reporting native to your main CMS is instant onboarding and in-house expertise.
There’s no need for separate support teams or increase burden on staff to learn things all over again, or keep track of where the gaps are between systems.
And when you need support or advice to do things better, everyone is talking from the same song sheet. The last thing you want at a big event and with tens or hundreds of thousands of people on your site is a massive knowledge gap in how things work.
Doubling up systems across editorial teams leads to inefficiencies and gaps, where a single system prevents that.
Journalists and editors can continue to manage all their work from a single interface, using the same image and content assets across every part from the same integrations and data stores. This cuts down on time and effort but also cost and duplication of effort and assets.
Walls between systems become walls between ambition.
Your teams spent lots of time configuring their sites and apps to connect to and benefit from powerful features in a CMS like AI tools, SEO tools, embed management, multichannel publishing, template management, multilingual support, and so on.
With a single CMS to manage all content, including live reports, every one of those features is still available for them to use and leverage for better content.
Just because it’s a live blog, it doesn’t have to be missing any of the things which work elsewhere — your team can keep using the cool things you built, or embed revenue-critical features, because they're in the same CMS as they always are.
A powerful tool for boosting audience engagement, native live reporting allows for seamless transitions between static content and live updates, offering a more cohesive and engaging audience experience.
For developers and designers, working within the same CMS means having live reporting capabilities all in the same place for seamless transitions between static content and live updates, offering a more cohesive and engaging user experience and all with a shared design.
Real-time content keeps audiences on the edge of their seats, providing them with the latest information as events unfold. Meanwhile, static content such as in-depth articles, individual profiles, etc. provide additional context and increase page views and retention as readers access this static content across your site.
It becomes second nature for editors to seamlessly weave live blogs, updates, and breaking news into their regular content streams. Management of live content is simultaneous, archived, and searchable within the same system for post-event repurposing into blogs, summaries, and reports.
A major plus is being able to leverage the same analytics tools connected to your CMS for insights into how live content is performing — both individually and alongside your static content — enabling data-driven decisions to improve future content strategies.
Compared to third-party tools which might be outside your control, a live blogging system native to your main CMS can provide better performance and speed.
There’s no worries about external JavaScript, APIs, iframes, or unnecessary requests which might slow page load times — all things which you append an age perfecting on your sites and apps.
Where your main CMS has it all under control and works in sync with your customer-facing products, external tools can fail to fully leverage your CMS’s caching and CDN setup, which can lead to slower performance and page rendering, and poor SEO.
With Glide’s native Live Reporting, you benefit from a unified platform which makes workflows more efficient and benefits content creation overall.
It includes AI-driven tools which are safe to use and lead to faster content creation and better targeting of audiences.
To learn more about Glide’s Live Reporting toolset natively built into the Glide CMS, or to get a demo, connect with a Glide product specialist
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No matter where you are on your CMS journey, we're here to help. Want more info or to see Glide Publishing Platform in action? We got you.
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