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This week's Content Aware brings you more chapters in the myriad Everyone v. Google sagas, another Musky moment, and the power of good headlines.
Corbidge comments on... the pro-Google voices
The Big Google Trial (Search) is now in the "What to do with the convicted party?" stage and the woodwork begins to teem with rent-a-thought opinions appearing to caution the calamity of daring to clip the search+ad firm's wings. Our analyser in chief Rob ponders one such apparently pro-Google op-ed which surprised a few this week.
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Why publishers avoid AI tools for now
Two years into the AI frenzy, serious publishers are still hesitant to embrace AI-generated content. Why? So much of the tech isn't fit for purpose says Glide's Rich Fairbairn who talks with INMA about the industry's worries over quality, trust, legal tangles, SEO slip-ups, and emerging regulations.
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Reuters report: where people get their news
Fresh off the block today, the latest Reuters Institute report looks at public perception of social channels and tech platforms and their effect on the news and media landscape.
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Platform wars for good and bad
From Bluesky's recent growth to Substack shifting from an open newsletter platform to a more closed ecosystem, with change comes uncertainty. Are both better than what they are replacing?
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Monopoly II incoming
Meanwhile in the other Big Google Trial (Ads), Google’s been accused of cornering the online ad market, but they're calling it ''a story of innovation''. The final ruling from the judges is expected in a few months.
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Mud on the wall
Google's current legal approach is a bit like the wild inflatable figures that flap their arms outside furniture stores and used car dealerships, evidenced by the flurry of subpoenas sent to three major AI competitors - OpenAI, Perplexity AI, and Microsoft. It wants to see documents concerning their search and advertising activities, aiming to argue that AI-driven search is boosting competition.
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Musk's MSNBC meme war
Spaced X boss Elon Musk has stirred controversy by mocking MSNBC and hinting at the possibility of buying the channel, sparking unease among the network’s staff. Another plaything or a legitimate attempt to become a serious media man?
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Future of UK's news
A long-brewing UK Parliamentary report peers into the future of news media in the country, expressing fears of an irreversible two-tier landscape controlled by key players and technology platforms. It also looks at things like the use of copyrighted material by AI companies, tax breaks for hiring reporters, and the abuse of libel laws intended to stifle reporters. Super worth a read.
Read (Report PDF)
Headline matters
The Society of Editing's 25th annual headline contest celebrated the lasting value of creative headlines, showing that clever wordplay still holds value despite SEO trends and killjoys.
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