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This week's Content Aware brings AI guardrails, SEO wisdom for 2025, and a history lesson in ransomware attacks.
Corbidge comments on... the platform wars and audience taste
As digital boycotts become more common as platforms are accused of directing the news instead of being directed by it, our guard on the gate Rob suggests that audience preferences are nothing new when you play the media game.
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California's AI advisories
While AI leaders were turning their jets to Washington DC, California's Attorney General's office was putting the finishing touches to the state's first legal advisory on how existing laws apply to the tech and those who make it. It's not a national law, but it will certainly influence plenty of those which come behind it in the US and beyond.
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SEO wisdom for the year ahead
As News SEO evolves driven by new technologies, audience shifts, and everyone's favourite Google algorithm updates, Newzdash supremo John Shehata polls 15 other experts for their insight and predictions for the SEO year ahead.
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"No fact checks" say Google
Not sure any of us really though it would, but Google has confirmed it has no plans to become a fact-checker after it told the EU it will not change its processes to accommodate a new voluntary code of conduct relating to online misinformation, relying instead on community notes doing the job, probably alongside good wishes, cute kittens, and the company's legendary sense of fair play.
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The problem with Apple's AI news
Apple pausing AI-powered news summaries after its half-baked bot started making up events is just a symptom of the hallucination issue causing pause for thought across media. Even though recently the hallucination rates have been as low as the 1.3% mark, even the smallest errors can lead to millions of inaccuracies daily. We're sure they wouldn't allow AI to tell investors its share price, for example.
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App+Play=CMA
Something else for Apple and Google to worry about: the UK competitions authority has opened an investigation into their over-cosy dealing to see if they are counterproductive to what good competition looks like.
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Authors ask where's the beef
Authors whose works have been bundled into AI deals without their consultation are now setting their anger aside to ask the inescapable Lebowski question: where's our money? Graham Lovelace investigates, while publishers and legal teams check the fine print on assigned rights.
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Suspicious mined
We all know not to click on unusual links or to plug random USBs into our machines, but what about 35-year-old floppy disks? A fascinating look into the world's first ransomware attack.
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BBC's responsible AI integration in content
The BBC has revealed more on its approach to using generative AI, and shows how finding a balance between innovation and responsibility is weighing on media leaders' minds. How are your own [policies coming along? Check BBC's guidelines here.
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A Banner in the works
A good read of a good old-fashioned media battle, featuring an old title, and new upstart, an ambitious billionaire owner, and a clash of cultures.
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INMA Awards
The countdown for the INMA Global Media Awards is ticking away and there isn't much time left to submit your entries. Get in while you can!
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