Does being polite really cost nothing?

AI agents, a sycophantic ChatGPT, badly cropped images and another Google vs DOJ battle - all in this week's Content Aware.

Published: 15:04, 24 April 2025

Corbidge comments on...breaking free from Big Tech's grip
Google's dominance in search and advertising is under legal scrutiny, highlighting how it's growth strategy has hurt small businesses and publishers. Could a shift away from reliance on big tech empower publishers to regain control over traffic and marketing rather than just serving the tech giants? Glide's wise content sage shares his thoughts.
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Manners make AI - but at what cost?
OpenAI's Sam Altman shrugs off the millions spent on users saying "please" to ChatGPT, but the environmental cost is no joke. AI tools guzzle 2% of global electricity, as even small interactions add up. Framing politeness as "worth it" distracts from the growing carbon footprint of tech giants - and the lack of urgency in addressing it. Manners might matter, but so does accountability.
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Google's "choking" noncompetes trap AI talent
Google has yet again been caught red handed, this time using long noncompete clauses which has sparked concerns about limiting AI talent and innovation. While the company defends these contracts as essential for protecting sensitive work, the critics look at them and proclaim abuse of power. The real question is whether this strategy will backfire.
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Mechanize's AI ambition: a vision for the future or a dangerous gamble?
Mechanize's plan for "the full automation of all work" with AI agents has obviously drawn a lot of backlash, even with the promise of economic growth, no one can turn a blind eye to the potential of massive job losses and a societal disruption. It doesn't seem like a bad idea to have Sarah Connor's number close by, just in case.
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Is AI dumbing us down?
Are AI tools like ChatGPT convenient and helpful, or are they slowly eroding our critical thinking and cognitive skills? Guardian's Helen Thompson ponders whether we can balance progress and the preservation of our cognitive abilities.
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EU vs Big Tech: Apple and Meta fined over DMA
As the EU hits Meta and Apple with fines at the lower end of what is available for it for breaches of the Digital Markets Act, it is worth noting the language that Meta has chosen in response. "The Commission forcing us to change our business model effectively imposes a multi-billion-dollar tariff on Meta while requiring us to offer an inferior service." Yes, they used the T word, and no one is surprised by it. Expect more.
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Is trust in fact-checking fading?
As Tiktok joins Meta and X in shifting from professional fact-checkers to crowdsourced systems like Community Notes, the trend of such "fact checking" seems to be on the wane. The issues, as Axios notes, is that the institutions we would previously turn to for facts, such as public schools and news media, are experiencing record low trust levels. Base level trust needs to be rebuilt it seems, before the US public has any appetite for such politicised "fact checking". The sentiment seems to run in other countries too, to a greater or lesser extent.
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ChatGPT's flattery problem
While it is designed to be friendly, ChatGPT's increasingly sycophantic tone is now drawing user backlash and expert concern with critics arguing that it is undermining trust, encouraging bias, and reducing the assistant's usefulness. As AI grows more agreeable, we need to ask ourselves: are we looking for helpful information or hollow praise?
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AI Overviews are eating your clicks
AI Overviews are causing a 34.5% drop in top-page click-through rates, raising serious concerns for publishers. As AI reshapes search results, many content creators are left in the dark - and losing valuable traffic.
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Google Discover is cropping your hero images
Google Discover's new layout is cropping key parts of publisher images, raising concerns about content presentation. Search Engine Roundtable sheds more light on the problem.
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Facebook fuels news revival with traffic surge
After a sharp decline in 2023, Facebook is once again driving traffic to major sites. The shift came in early 2024, when Meta decided to show more political and news content which has led to increased referral traffic for 75% of top English-language publishers. Even though some outlets benefited, long-term trust in Facebook as a stable source of traffic is still a wild bet.
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DOJ vs Google, part 1264572
The U.S. Department of Justice (DOJ) is pushing for Google to divest Chrome as part of its antitrust case. Their push towards breaking up the company's monopoly signals a significant shift in the right direction, but it also raises the question whether it's enough to truly break Google's grip on the market. There is still limited action taken on broader issues of monopolistic practices conducted by Google et al., let's hope this is not just a partial solution to a much larger problem. Buyers are seemingly already lining up.
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