arrow Products
Glide CMS image Glide CMS image
Glide CMS arrow
The powerful intuitive headless CMS for busy content and editorial teams, bursting with features and sector insight. MACH architecture gives you business freedom.
Glide Go image Glide Go image
Glide Go arrow
Enterprise power at start-up speed. Glide Go is a pre-configured deployment of Glide CMS with hosting and front-end problems solved.
Glide Nexa image Glide Nexa image
Glide Nexa arrow
Audience authentication, entitlements, and preference management in one system designed for publishers and content businesses.
For your sector arrow arrow
Media & Entertainment
arrow arrow
Built for any content to thrive, whomever it's for. Get content out faster and do more with it.
Sports & Gaming
arrow arrow
Bring fans closer to their passions and deliver unrivalled audience experiences wherever they are.
Publishing
arrow arrow
Tailored to the unique needs of publishing so you can fully focus on audiences and content success.
For your role arrow arrow
Technology
arrow arrow
Unlock resources and budget with low-code & no-code solutions to do so much more.
Editorial & Content
arrow arrow
Make content of higher quality quicker, and target it with pinpoint accuracy at the right audiences.
Developers
arrow arrow
MACH architecture lets you kickstart development, leveraging vast native functionality and top-tier support.
Commercial & Marketing
arrow arrow
Speedrun ideas into products, accelerate ROI, convert interest, and own the conversation.
Technology Partners arrow arrow
Explore Glide's world-class technology partners and integrations.
Solution Partners arrow arrow
For workflow guidance, SEO, digital transformation, data & analytics, and design, tap into Glide's solution partners and sector experts.
Industry Insights arrow arrow
News
arrow arrow
News from inside our world, about Glide Publishing Platform, our customers, and other cool things.
Comment
arrow arrow
Insight and comment about the things which make content and publishing better - or sometimes worse.
Expert Guides
arrow arrow
Essential insights and helpful resources from industry veterans, and your gateway to CMS and Glide mastery.
Newsletter
arrow arrow
The Content Aware weekly newsletter, with news and comment every Thursday.
Knowledge arrow arrow
Customer Support
arrow arrow
Learn more about the unrivalled customer support from the team at Glide.
Documentation
arrow arrow
User Guides and Technical Documentation for Glide Publishing Platform headless CMS, Glide Go, and Glide Nexa.
Developer Experience
arrow arrow
Learn more about using Glide headless CMS, Glide Go, and Glide Nexa identity management.

Content Aware media news: November 2, 2023

EDPB vs Meta, SEO vs Google, SEO vs AI - all in this week's Content Aware.

Published: 16:00, 02 November 2023
Colorful apples and oranges on a white background

Bug in the machine
Had your traffic slashed following the most recent Google algorithm update? It was bugged, they say, and following a fix some sites may start to see an uptick in referrals from Discover. No insight as to what the bug was, or how it was spotted - not that we are cynical enough to think there was no bug and no-one really knows how it all works any more.
Read more

Doing it in style
The Financial Times Fashion Matters newsletter has reaped praise and awards in the year since its launch, with massive engagement from audiences. Read about the genesis of its launch and success from FT Head of Newsletters Sarah Ebner - a tale of a well-researched and well-received product launch from a team that knows its readers well.
Read more

Corbidge comments on... SEO vs Google
Our super searcher Rob observes a ruckus in the world of SEO and Google after one writer claims the internet is ruined by one or the other - observing that whatever the merits of the claim, the debate it has prompted is both revealing and enlightening.
Read more

SEO vs AI
Meanwhile, media tech expert Ian Betteridge says that SEO as we know it, and perhaps how publishers reveal their content to the world, is poised to change out of recognition. It could lead to a rethinking of entire business models and a reinforcement of "do what only you can do...".
Read more

Young people vs subscriptions
Research and insight into why younger readers are harder to convince to pay for news.
Read more

X's plan to curb disinformation
While X/Twitter seems unable or unwilling to prevent the sharing of disinformation, it does plan on not rewarding those who conduct in it, in a plan to "incentivize accuracy". While state-backed bad actors won't care, verified individual users would at least lose the financial motivation to spread lies.
Read more

"I remember when grandma..."
Cake makers rejoice! Google responds to the so-common-its-a-meme complaint that recipe bloggers don't get to the point quick enough. Ironic, given that it was the 2000 words on their childhood memories that got them better search results.
Read more

The documents they didn't want you to see
Company docs and decks from Google and Apple shed light on their dealings and wider business strategies, produced as evidence in the Google anti-trust trial. Check out other Jason Kint Tweets for other trial-related exhibits.
Read more

A Meta EU ban explained
Being spammed by subscription sign-up requests from Meta/Facebook? Here's why: a new EU ban on data processing for targeted ads, which could impact the whole ad industry.
Read more

Apples = oranges
When is an apple an orange? Just ask ChatGPT...
Read more