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Google's breaking monopoly, Musk vs advertisers, and Reddit's cash-for-content plan - all in this week's Content Aware weekly newsletter.
Game over for Google's monopoly?
Google has been keeping a rather firm grip on search and advertising, and now a US judge has ruled its business practices in this arena to be unlawful, pointing to the tech giant's expenditure of billions to secure its search engine as the default across browsers and smartphones, and leveraging its dominance to suppress competition. Unsurprisingly, parent company Alphabet is set to challenge the ruling, but change looks inevitable.
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Musk's X-tremes
The DealBook Summit 2023 saw Elon Musk addressing the so-called "advertiser boycott" on X, telling advertisers not to advertise on X (with a bonus 'Go f**k yourself’). Eight months later, on Tuesday X CEO Linda Yaccarino announced that the company has filed an antitrust lawsuit against a group of advertisers for choosing not to advertise on the platform, a move X claims has deprived the company of billions in revenue.
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Advertising's Musky Moment
What does the spat between X and advertisers say about the online ads market? Our resident cookie lover Rich has a look at what the silly season suit says about the big picture of digital advertising.
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The New York Times vs OpenAI
The New York Times' request to amend their complaint against OpenAI and Microsoft has been approved, with the publisher adding over 7 million additional works to what it says has been stolen.
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Google's next nightmare
OpenAI snuck a pre-release of its SearchGPT search bot into the hands of a select few 10,000 users for its initial testing phase. Coming in hot is Dan Hickley sharing everything we need to know about prototype which has Google Search in its sights.
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Reddit: No pay, no play
While Reddit's CEO is also sounding like a publisher by pushing for crawlers to pay for scraping of content, he has achieved what most media moguls dream of by rocketing organic growth on Google. Amsive has analysed Reddit's SEO traffic, comparing keywords where Reddit now dominates. Ah, btw, Google paid Reddit a fortune for its content to train its AI, but that's definitely not something for monopoly specialists to worry about.
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Canadians hit hard
And we don't mean on the rink. Local Canadian news outlets are facing real difficulties following Meta's decision to block Canadian news content on Facebook and Instagram, its response to Canada's Online News Act. With no deal with Meta in sight, publishers are confronting a significant 43 per cent drop in engagement.
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London publishers overcoming challenges
Despite the gloomy outlook for local news in many regions, Press Gazette brings to light three UK publishers - Enfield Dispatch, Havering Daily, and City Matters - who are successfully delivering local news in London, even with constrained resources. Lessons to be learned.
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Americans tired of elections
A recent survey indicates nearly half of American adults are tired of election coverage (We all are! - Ed), but also gives insight into potential opportunities for local journalism.
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Pugpig's Mobile Publishing Market report
Pugpig released its 2024 State of the Mobile Publishing Market report, highlighting key trends shaping the mobile publishing landscape. The report provides an in-depth analysis of publishers' mobile strategies, shedding light on their priorities and opportunities, and addressing their challenges and concerns. Lessons to be learned.
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No matter where you are on your CMS journey, we're here to help. Want more info or to see Glide Publishing Platform in action? We got you.
Book a demo
