Content Aware media news: August 22, 2024

Fake reviews, robot wars, and to sue or sign  - all in this week's Content Aware weekly newsletter.

Published: 20:50, 22 August 2024

Real tough on fake reviews
The FTC's new rules on fake reviews, effective in 60 days, ban fake and paid testimonials with fines of up to $50,000 per violation. The new regs target deceptive online practices such as buying and selling fake reviews, and will help shoppers and legit review sites everywhere. Overdue.
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Robots wars - who's winning?
Legal battles and legislative changes seem to be reaching boiling point as the future of content ownership and AI thievery get thrashed out around the world. GPP human Rich peers into tomorrow's world of IP and site scraping.
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AI: sue or sign?
Why not Zoidberg! The head of the News/Media Alliance looks at the current options for publishers undecided about what the future pathway for AI collaboration looks like.
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Sign or sue - the talkshow
With perfect timing, GPP CEO Denis Haman joins the panel "Platforms versus publishers: sign or sue?" at the forthcoming Future of Media Technology Conference event in London on September 12th. Tickets here. Charlotte Tobitt chairs, who knows more about this than just about anyone.
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Going international for local news
Getting your local news from halfway round the world? There's a reason for that!
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Ex-X rated
Increasing numbers of publishers, journalists, and media owners are abandoning X. But where are they going? UKPG has a look.
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7 things to make Live Blogs burn brighter
Yes, it's a plug! But, it's also full of insight: how to do Live Blogs better so your audiences and fans get that hotline to your content.
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AI does local news 
OkayNWA, an AI-driven local news site for Northwest Arkansas, is on its way to becoming a pioneering model for AI in local news. Lessons to be learned.
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App store investigations axed, but...
The UK CMA has closed its investigations into anti-competitive behaviour at Google and Apple's app stores, but it doesn't mean they are celebrating in California. The authority is transitioning from one rulebook to another, and the incoming Digital Markets, Competition and Consumers Act gives it even more teeth to tackle blatant marketplace abuses.
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California’s $300M Google deal
California drafts a deal with Google which would eke out $300 million for local newsrooms and AI initiatives over five years. Good deal or sell-out?
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OpenAI so in Vogue right now
OpenAI has secured a multi-year licensing deal with Condé Nast, allowing use of its content in ChatGPT and SearchGPT. The agreement ensures proper attribution and reaffirms OpenAI has money for content when it wants it.
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SEO for News meetup: join the waiting list
Seats for the SEO for News meetup with Glide and AWS, and SEO legends Barry Adams from Polemic Digital and John Shehata of Newzdash, are gone.

But... given it is more than three months off, it is definitely worth getting your name on the list for inevitable drop-outs or the magicking up of more space.

The one-day event will feature:

• Discussion and insights from seasoned experts John and Barry 
• Panel discussions covering SEO in the newsroom, tech SEO for news publishers, and more
• Networking with industry experts and colleagues
  
• Real-world insight and advice from those who have been there and done it
• Free food and drink, and maybe even some merch! 

Like last time, the event is free and promotes networking and discovery for which there will be ample time.

For more information and to get your name on the waitlist