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Ravenous Apples, monster migrations, and AI aggressors - all in this week's Content Aware weekly newsletter.
Apple "doing a Google" before courts intervene?
Apple's latest fallout with creators and content owners, highlighted in its fresh demand for a 30% slice from Patreon of contributions or subscriptions to members, has all the hallmarks of Google's dash-for-cash before the legislation kicks in, says GPP's chief subscription buyer Richard.
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Master of migrations
It's not overegging it to say a full site migration is probably one of the most stressful moments in an SEO lead's working day. Or probably more accurately, their working year: migrations are not overnight things. When you're moving possibly tens of millions of items of content, assets, URLs, and other pieces of data, there's a lot that can go wrong, and the No.1 concern is not to do anything that can collapse your SEO visibility. Luckily, one of the best in the business is Barry Adams, who shares his wisdom in the latest edition of his must-read newsletter SEO for Google News, honing right in on site migrations for publishers and what to look out for from an SEO perspective when redesigning, restructuring, replatforming, or relocating. Required reading, including why, err... "there is no such thing as a site migration"!
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Ireland vs X
Ireland's Data Protection Commission goes legal against X over the use of European users' posts for AI training, alleging lack of openness and GDPR breaches. Why Ireland particularly? Twitter International Unlimited Company, the data controller for all EU citizen's data, is based in Dublin.
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News Corp targets AI "aggressors"
News Corp inked a deal with OpenAI in May 2024 in a partnership hailed as pivotal to positioning the company for success in the era of AI titans. However, the media giant is also on the front foot in protecting itself against other unauthorised AI interlopers and is the latest to initiate legal proceedings against undisclosed "AI aggressors" and "egregious aggregators".
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X lawsuit silences industry voice
Mere days after X filed its antitrust lawsuit against advertisers, industry group World Federation of Advertisers has dismantled its voluntary ad standards body Global Alliance of Responsible Media (GARM). Was this the plan all along when X launched the suit which name-checked GARM? No comment from X owner Elon Musk, who was putting out other fires elsewhere. Advertisers generally, seem to be looking elsewhere.
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SEO Masterclass II: SEO Boogaloo
Some time ago we convinced SEO legend Barry Adams to come to London to join us and AWS for an SEO Super Clinic that gave publishers insight from one of the best there is on doing SEO better. It went so well, we're doing it again - only twice as big, and twice as legendary!
Come join Glide and AWS, Barry from Polemic Digital, and fellow SEO superstar John Shehata, CEO of Newzdash, for the SEO for News meet up at the Amazon HQ in London on December 3rd.
The one-day event will feature:
Like last time, the event is free and we don't do sales pitches. But pre-registration is required, space is limited, and it's already running out.
For more information and to reserve your seat.
Meta kills off lie-tracker tech
Despite a blizzard of opposition, bosses at Meta this week shut down one of the few roundly-lauded tools in existence whose role was to fight disinformation online. CrowdTangle was heavily used by journalists and researchers to pinpoint online chicanery, and is no more. The BIJ outlines what this means.
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Google's next act: Sutton on the web's future
Google losing the most important legal battle of its life and being ruled an illegal monopoly sent shockwaves through the tech world, and all eyes are now on the regulatory measures which could be implemented to rein in its market dominance. While the next chapter in this saga unfolds, Ricky Sutton outlines what might come next and explores the possibilities to radically alter the digital landscape as we know it.
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Betting on AI
Prediction marketplace (aka crypto-based betting site) Polymarket is partnering with AI search firm Perplexity to display Perplexity-generated summaries of events on the Polymaket portal. As we know, Perplexity claims to be open to deals with any publisher whose work is monetised. We can therefore assume that the more accurate and privy your info is, the more it is worth to Polymarket, and thus your revenue split should be higher, right? And, the easier it will be to identify if it has been taken without permission.
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Publishers' Reddit goldrush
Major publishers are flooding into Reddit after the site rocketed in search rankings following a deal with Google. Aiming to tap into the platform's growing search visibility, outlets like Yahoo, Puck, and The New York Times Opinion have launched new accounts on Reddit, while 'old hands' like The Rolling Stone and The Philadelphia Inquirer are refreshing existing ones. Have you bagged your /u/ yet?
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SvD's audio experiment: human vs AI voices
Swedish newspaper Svenska Dagbladet is embracing AI audio to increase user engagement and accessibility, echoing a trend among publishers leveraging text-to-speech technology to boost reader interaction. A good report by INMA accompanies a webinar on the subject, crammed with stats about effectiveness. (Similarly, it's a key reason why GAIA Voice is part of Glide's AI toolkit).
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No matter where you are on your CMS journey, we're here to help. Want more info or to see Glide Publishing Platform in action? We got you.
Book a demo
