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Content Aware media news: April 18, 2024

Satire and humour can be informative and true - but the fight against fake news is apparently no laughing matter.

Published: 09:04, 19 April 2024

Last updated: 13:20, 17 June 2024
How do you check facts when there is a good chance it is a joke

Google after your affiliate rev
Has anyone accidentally enabled Google Ad Intents on your site yet? The chances are you'd notice, as it peppers your site with overlays of contextual advertising based on insight Google automatically extrapolates from your content. Sounds a bit overbearing? If you have affiliate links, be prepared for some angry calls from your partners. And for readers to be non-plussed - you lose control over site experience.
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And here's the why
Is Google Ad Intents an early insight into how the search and ads firm could respond to proposed clampdowns in the US on using data to target ads? The concept is gathering steam.
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Meta vs the EU (again)
Meta's workaround to EU data protection and user notification requirements, which saw the social media giant present some EU users with a controversial 'Pay or Okay' decision to either pay for using Meta products, or approve the use of their data by Meta, has run afoul of regulators. If Meta is forced to present a third option - use the service, but don't hand over personal data - it could have a major effect on the Meta business model observers say.
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"This is a robbery... gimme your data!"
How an armed robbery was the first in a chain of events which put Google's location data practices in the spotlight. Much like the EU's reading of the Meta scenario outlined above, quite how a choice is presented to a user is what is at the centre of the argument over if the choice is a fair one or not.
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TikTok's ticking clock
Meta are not the only ones being chased by EU officials. Under new Digital Services Act (DSA) rules, TikTok has been hit with a demand for insight into risk assessments on the impact the social media app can have on children, prompted by the launch of TikTok Lite in France and Spain. The demand needs to be responded to within 24 hours, and under DSA rules fines are based on global turnover, so it's unlikely to be ignored.
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What would the lawyers say?
The law on AI and copyright took an interesting turn this week, after the US Copyright Office appeared to reverse course on previous assertions that AI-created work can't be copyrighted. It has found a small and somewhat unusual space in its rulings whereby an author who compiled work using an AI can own the final output of the AI, but not the text of the output - so it could be reproduced in a modified format with freedom. Time will tell if this clears matters up or adds more confusion into the mix.
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